ABOUT US

Sassel Company was established in 2004 as a subsidiary of Herzliya Tire Center.

Sassel is an importer and distributor of new tires for all types of vehicles, including passenger car tires, trucks and buses, forklifts, agricultural equipment tires, tractors, industrial tires and earthwork tires.

Sassel serves over 250 clients daily, including more than 200 tire service stations across the country and over 50 end customers - freight and transportation companies, bus companies, rental and leasing companies, municipalities, government offices, the Ministry of Defense and companies in the infrastructure and development sector.

Sassel is one of the oldest and largest companies in the tire industry and among our clients you can find companies with the largest vehicle fleets in the Israeli market. Despite the large number of customers and high work volumes, you will still receive personal and warm treatment and professional guidance from our experts.

Sassel Company is pioneering in the tire field and imports professional tires from the world's leading manufacturers to Israel.